{"title":"Footwear","description":"\u003cp\u003eThe most overlooked upgrade on the bike. Fitted properly, cleats set to your pedal stroke.\u003c\/p\u003e","products":[{"product_id":"crank-brothers-shoe-shields-84294","title":"Shoe Shields","description":"Protect the soles of your shoes with the Shoe Shields from Crank Brothers. These stainless-steel plates install under your cleats and prevent the pedal from digging in to your carbon-soled shoes.","brand":"Crank Brothers","offers":[{"title":"Default Title","offer_id":51706218873065,"sku":"PED33924869S","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/4161\/7129\/files\/crnk_bros_shoe_shields_10_m.jpg?v=1787402429"},{"product_id":"lake-cx177-wide","title":"CX177 Wide","description":"CX\/TX Sport – Lake again raised the bar for performance level cycling with the CX177. Feature for feature no other shoe can be compared to the CX177 in the same category.\r\u003cbr\u003e\r\u003cbr\u003eRoad Sport Fiberglass injected nylon outsole, only compatible with 3-bolt style road cleat and pedal systems.\r\u003cbr\u003e\r\u003cbr\u003eWhat really makes the CX177 standout is it's amazing Fiberglass injected Nylon sole. Lake's Nylon sole is world famous for it's uncompromising comfort and performance. No other injection nylon sole offers the same level of stiffness or comfort.\r\u003cbr\u003e\r\u003cbr\u003eClarino Microfiber \u0026amp; mesh upper. The CX177 features form fitting and durable microfiber and mesh upper with a comfortable and secure BOA closure utilizing Carbitex tongue panels for reduced friction lace adjustment.\r\u003cbr\u003e\r\u003cbr\u003eSide mounted L6 BOA Fit System.","brand":"Lake","offers":[{"title":"Default Title","offer_id":51706228506857,"sku":"CX1287928580","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/4161\/7129\/files\/lake-cx177-wide-455442-3356445-2.png?v=1787402586"},{"product_id":"lake-cx219-wide-455445","title":"CX219 Wide","description":"The Lake CX219 Road Shoe offers race level features, fit and performance without sacrificing quality and durability.\r\u003cbr\u003e\r\u003cbr\u003eThe CX219 features form-fitting and durable microfiber and mesh upper with a comfortable and secure BOA closure utilizing Carbitex tongue panels for reduced friction lace adjustment. A 100% carbon fiber sole that creates a comfortable, lightweight, and classy package.\r\u003cbr\u003e\r\u003cbr\u003eCX\/TX Competition Last—With a profile specifically designed for very high-cadence riding \u0026amp; higher pressure, our Competition last features a more curved profile than the Sport last. The main differences include increased toe pitch \u0026amp; heel lift, a tighter heel \u0026amp; a slightly wider ball girth to allow the foot to expand under high pedaling pressures.\r\u003cbr\u003e\r\u003cbr\u003eLake Competition 100% Carbon Fiber Sole that creates a comfortable, lightweight and classy package. Available in 3 hole cleat pattern.\r\u003cbr\u003e\r\u003cbr\u003eClarino Microfiber \u0026amp; mesh upper. The CX219 features form fitting and durable microfiber and mesh upper with a comfortable and secure BOA closure utilizing Carbitex tongue panels for reduced friction lace adjustment.\r\u003cbr\u003e\r\u003cbr\u003eSide mounted L6 BOA Push\/Pull lacing system.","brand":"Lake","offers":[{"title":"Default Title","offer_id":51706228539625,"sku":"CX2181384195","price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/4161\/7129\/files\/lake-cx219-wide-455445-3356609-1.png?v=1787402587"},{"product_id":"lake-mx177-455577","title":"MX177","description":"The Lake MX177 Mountain Shoe offers incredible performance, stability, and all-day comfort in an extremely durable and budget-friendly design.\r\u003cbr\u003e\r\u003cbr\u003eMX Sport Last – This last features a larger, more roomy toe-box than our Comfort last while providing increased foot control through the heel \u0026amp; saddle of the foot. The resulting fit is designed for aggressive riding while remaining comfortable to wear all day. Ideal for couriers, adventure cyclists \u0026amp; anyone else who wears their cycling shoes for long periods of time. MX177 offers incredible performance, stability, and all-day comfort. Feature for feature no other shoe can be compared to the MX177 in the same category.\r\u003cbr\u003e\r\u003cbr\u003eOutsole:\r\u003cbr\u003eSupergrip Enduro Sole with Ice Lock anti-slip lug inserts. What really makes the MX177 stand out is its amazing Fiberglass injected nylon sole. Lake's nylon sole is world famous for its uncompromising comfort and performance. No other injected nylon sole offers the same level of stiffness or comfort. Combined with a real rubber sole, the MX177 is one of the most versatile cycling shoes available.\r\u003cbr\u003e\r\u003cbr\u003eUpper:\r\u003cbr\u003eClarino Microfiber \u0026amp; mesh upper. The MX177 features a form-fitting and durable microfiber and mesh upper with a comfortable and secure BOA closure utilizing Carbitex tongue panels for reduced friction lace adjustment.\r\u003cbr\u003e\r\u003cbr\u003eClosure:\r\u003cbr\u003eSide mounted L6 BOA Push\/Pull lacing system.","brand":"Lake","offers":[{"title":"Default Title","offer_id":51706228605161,"sku":"MX1273975667","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/4161\/7129\/files\/lake-mx177-455577-3358289-2.png?v=1787402589"},{"product_id":"lake-mx177-wide-455578","title":"MX177 Wide","description":"The Lake MX177 Mountain Shoe offers incredible performance, stability, and all-day comfort in an extremely durable and budget-friendly design.\r\u003cbr\u003e\r\u003cbr\u003eMX Sport Last – This last features a larger, more roomy toe-box than our Comfort last while providing increased foot control through the heel \u0026amp; saddle of the foot. The resulting fit is designed for aggressive riding while remaining comfortable to wear all day. Ideal for couriers, adventure cyclists \u0026amp; anyone else who wears their cycling shoes for long periods of time. MX177 offers incredible performance, stability, and all-day comfort. Feature for feature no other shoe can be compared to the MX177 in the same category.\r\u003cbr\u003e\r\u003cbr\u003eOutsole:\r\u003cbr\u003eSupergrip Enduro Sole with Ice Lock anti-slip lug inserts. What really makes the MX177 stand out is its amazing Fiberglass injected nylon sole. Lake's nylon sole is world famous for its uncompromising comfort and performance. No other injected nylon sole offers the same level of stiffness or comfort. Combined with a real rubber sole, the MX177 is one of the most versatile cycling shoes available.\r\u003cbr\u003e\r\u003cbr\u003eUpper:\r\u003cbr\u003eClarino Microfiber \u0026amp; mesh upper. The MX177 features a form-fitting and durable microfiber and mesh upper with a comfortable and secure BOA closure utilizing Carbitex tongue panels for reduced friction lace adjustment.\r\u003cbr\u003e\r\u003cbr\u003eClosure:\r\u003cbr\u003eSide mounted L6 BOA Push\/Pull lacing system.","brand":"Lake","offers":[{"title":"43 \/ BLACK\/BLACK REFLECTIVE","offer_id":51706303611113,"sku":"MX1285849723","price":107.99,"currency_code":"USD","in_stock":true},{"title":"44 \/ BEETLE\/BLACK","offer_id":51706303643881,"sku":"MX1196609614","price":107.99,"currency_code":"USD","in_stock":true},{"title":"45 \/ BEETLE\/BLACK","offer_id":51706303676649,"sku":"MX1194674795","price":179.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/4161\/7129\/files\/lake-mx177-wide-455578-3358303-1.png?v=1787402590"},{"product_id":"lake-mx219-455580","title":"MX219","description":"MX Competition Last – Featuring a larger toe box \u0026amp; tighter heel than the Comfort last and slightly more overall volume than the Sport last. Exceptionally secure for hard riding\/racing with enough room in the toe box to prevent binding when running up inclines or negotiating a hike-a-bike section. Designed for performance riding \u0026amp; racing.\r\u003cbr\u003e\r\u003cbr\u003eOutsole:\r\u003cbr\u003eLake Competition 100% Carbon Fiber Sole with Mountain Competition real rubber sole with extended protection and ground stability.\r\u003cbr\u003e\r\u003cbr\u003eUpper:\r\u003cbr\u003eClarino Microfiber \u0026amp; mesh upper. The MX219 features a form-fitting and durable microfiber and mesh upper with a comfortable and secure BOA closure.\r\u003cbr\u003e\r\u003cbr\u003eClosure:\r\u003cbr\u003eSide mounted L6 BOA Push\/Pull lacing system with power strap in the forefoot.","brand":"Lake","offers":[{"title":"43.5","offer_id":51706303709417,"sku":"MX2171167455","price":149.99,"currency_code":"USD","in_stock":true},{"title":"44.5","offer_id":51706303742185,"sku":"MX217191345","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/4161\/7129\/files\/lake-mx219-455580-3358369-2.png?v=1787402592"},{"product_id":"lake-mx238","title":"MX238","description":"The Lake MX238 MTB Shoe takes the 237 a step further for hardcore Adventure racers and rugged mountain bikers with more protection while keeping the legendary fit, especially for the rider with wide feet.\r\u003cbr\u003e\r\u003cbr\u003eAramid protection and Helcor abrasion-resistant leather panels are specifically designed to be extremely durable against rubbing, scrapes, and scuffing. Keeping your foot in place during big efforts, the Hook Lycra heel lining offers extra grip on your cycling sock.\r\u003cbr\u003e\r\u003cbr\u003eEcco full grain leather (Black\/Black) or Clarino Microfiber (Strong Blue\/Black) with mesh helps make this Lake's most comfortable shoe yet. The upper is sleek, supple, and form-fitting giving you a glove-like feel that over time makes a perfect match to your foot like nothing else.\r\u003cbr\u003e\r\u003cbr\u003eMX Competition Last – Featuring a larger toe box \u0026amp; tighter heel than the Comfort last and slightly more overall volume than the Sport last. Exceptionally secure for hard riding\/racing with enough room in the toe box to prevent binding when running up inclines or negotiating a hike-a-bike section. Designed for performance riding \u0026amp; racing.\r\u003cbr\u003e\r\u003cbr\u003eOutsole:\r\u003cbr\u003eLake Competition 100% Carbon Fiber Sole with Mountain Race X real rubber sole.\r\u003cbr\u003e\r\u003cbr\u003eUpper:\r\u003cbr\u003eFull grain Water Resistant Premium Leather (Black\/Black) or Clarino Microfiber (Strong Blue\/Black) with mesh upper, Aramid and Helcor Abrasion resistant leather panels with Outlast and hook Lycra heel lining. The Helcor abrasion-resistant leather is specifically designed to be extremely durable against rubbing, scrapes, and scuffing. Hook Lycra heel liner offers a firm grip to your foot for those walking sections.\r\u003cbr\u003e\r\u003cbr\u003eClosure:\r\u003cbr\u003eDual Side mounted Push\/Pull BOA IP1-S lacing system with releasable lace guides.","brand":"Lake","offers":[{"title":"40","offer_id":51706303774953,"sku":"MX217653610","price":209.99,"currency_code":"USD","in_stock":true},{"title":"41","offer_id":51706303807721,"sku":"MX2175281361","price":209.99,"currency_code":"USD","in_stock":true},{"title":"43","offer_id":51926850076905,"sku":"MX2186440793","price":209.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/4161\/7129\/files\/lake-mx238-455582-3358428-1.png?v=1787402593"},{"product_id":"lake-raven-0-3-carbonfiber-455632","title":"RAVEN 0.3 Carbonfiber","description":"CAPTURE YOUR NATURAL FOOT SHAPE\r\u003cbr\u003e\r\u003cbr\u003eRaven™ Insoles composite foot cradle is designed to be reshaped to your foot. 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It is often better to cut less away and check the fitting of the insole inside the shoe, if the insole wrinkles or fits too tightly, trim away more excess material from the forefoot.\r\u003cbr\u003e\r\u003cbr\u003e- Wicking textile face fabric\r\u003cbr\u003e- Firm EVA foam\r\u003cbr\u003e- Carbon Fiber or Fiber Glass Composite Laminate\r\u003cbr\u003e- SIZE: S(36-39), M(40-43), L(44-46), XL(47-50)","brand":"Lake","offers":[{"title":"Default Title","offer_id":51706228998377,"sku":"RAV2230772O","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/4161\/7129\/files\/lake-raven-0.3-carbonfiber-455632-11.png?v=1787402596"},{"product_id":"poc-thermal-heavy-bootie","title":"Thermal Heavy Bootie","description":"The natural choice for deep winter, the Thermal Heavy Bootie combines weather protection with warmth and visibility for maximum comfort and safety on long, cold, dark rides.\r\u003cbr\u003e\r\u003cbr\u003ePRODUCT 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